The Oxygen Project
Mission: Raise Awareness and Defend the Ecosystems that Produce Our Oxygen
Result: From 1 Million to 500 Million Reach in 12 Months

The Oxygen Project (TOP) wanted to create the most powerful online platform in the world so they hired Manifest Social to turbocharge their social media growth, update their website, create an internal influencer relations program, and find innovative new ways to activate a global community of environmental activists. Within 12 months, Manifest had helped TOP gain over 2.5 million followers on Facebook, 350,000 on Instagram, with a combined total reach of 500 million people in 2020. We also helped them launch a Latin America program that became the organization’s most highly engaged audience.

solutions implemented
Social Media Management

Designed a holistic strategy that connected the nonprofit’s website, influencer network, social channels and paid ads into a self-propelling digital ecosystem.

Audience Growth

Grew a highly engaged social media audience by 3 million followers in the first 12 months with a massive viral reach of 500 million to spread original content.

Spreadable Content

Worked with internal team to create an influencer video to #DefendtheDeep that included Jane Fonda, Julien Lennon and Philip Cousteau that topped 11 million views.

Website Development

Reimagined the nonprofit’s website for a 10X improvement in conversion rates for email leads and petitions, as well as doubled time on site.

Growth Ads

Created highly efficient ads, managed growth performance, and reported on results for Facebook and Instagram ads that helped convert email leads, petition signatures and video views.

Influencer Relations

Created a global network of volunteer eco-influencers that shared hundreds of stories for the nonprofit and appeared in videos that reached millions of views.

Spanish Channels

Launched a highly successful Latin American arm of the nonprofit, including recruiting the team and starting all digital channels that ultimately had twice the engagement of the English channels.