Cancer Treatment Centers of America (CTCA) wanted to turn their most passionate healthcare employees into advocates on social media to safely and compliantly promote their brand and attract new patients. They turned to Manifest Social to create the digital advocacy strategy, set up the tech stack, as well as compelling content campaigns, to recruit employee evangelists and train them how to best promote CTCA on their personal social media channels.
Collaborated with leadership, Manifest Social helped develop and implement an industry-first employee advocacy program, including timelines, measures, budget, and team.
Created a bespoke online training course using Thinkific to successfully onramp hundreds of employees on social media in a highly regulated industry.
Created an RFP to identify the perfect technology partner, did the interviews and research, and then recommended a final solution that we helped implement.
Establish an evergreen content strategy that provided passionate employees with persuasive, compliant and authentic content.